A printable blueprint designed to help you map out your brand decisions with intention and clarity. Designed with bloggers, creatives and thoughtful brands in mind.

Buy the Worksheets for Just $27

Brand Blueprint

Actionable plans maximize your brand’s impact.

Yes! I want the worksheets!

Photo Credit: Kate Cherry Photography

About You

You’re a creative person with loads of inspiration, an affinity for research and a deep desire to grow a brand with intention. (I hear you!)
But if you’re like me, you're piecing together what you know about branding from hours of searching google, reading articles and watching youtube videos. Somehow those notes get scrawled on sticky notes and buried amongst Pinterest boards.

Sure you found helpful tips here and some resources there, **but everything is still piecemeal, and never quite the blueprint you’re looking for...**
*Cue the feelings of frustration and doubt*
If you’re a visual person, having a clear and simple way to organize and work through all of your brand concepts, is KEY.

Enter the Brand Blueprint!

Actionable content that will help you:

Discover your Brand Values

Discern your Brand Voice

Dream up your Brand Colors

Dive into the Core of your Brand

Create your Customer Avatar

PLUS Social Media Posting Guide

Get the worksheets for just $27

What’s inside in the brand Blueprint:

Discover your Brand Values

Telling your customers point blank what you value, sets expectations and allows your brand to resonate with your audience.

Discern your Brand Voice

Your brand voice is the tone of your content, the vibe you give off. And it's an important piece of the brand experience. This two page worksheet will help you develop a consistent voice to match your brand.

Dream up your Brand Colors

A cohesive color palette helps tie together the look of your brand across all customer touch points. Dive in to Color Theory with these cliff notes and a Color Log worksheet to easily pick and pair complementary colors to convey the right message.

Dive into the Core of your Brand

The Why behind your brand is so important it should be at the core of everything you do. This three page worksheet will help you establishing an emotional connection between your brand and your audience.

Create your Customer Avatar

You've heard it a million times. Know your customer. Every blog, business and coach will say the same thing. This worksheet will help you flesh out your ideal customer, even if you’re not sure who they are yet.

Social Media Posting Guide

Your posting guide template for planing your monthly content. This further helps save time and lessen the mental load of deciding what type of post to create on a given day.

Get the worksheets for just $27

Waiting for the bonus?

It’s a printable blog content planner. But first, let me properly introduce myself, before I go any further…

About me

Hi, I’m Tiffany Harris and I’m a designer and marketing specialist. I’m the creator of Raleigh Calligraphy & Design, a design studio and blog working with brands to create marketing content and paid sponsored posts.
**I needed to keep churning out content for my blog and for my clients, in a system that didn’t make my head spin.**
**When I couldn’t find my ideal content planner on the market, I decided to make my own and I've never looked back.**
**My time is my own again and my business is flourishing with far less blog-content-planning-fuss.**
It became so useful, I decided it was also time to make a blueprint for organizing all the moving parts of establishing a thriving brand. A blueprint that was visually laid out and simple to use. Arm yourself with a printout of this blueprint and turn your brand visions into actionable plans.

Photo Credit: Kate Cherry Photography

Speaking of my blog content planner, I’m including it as part of this offer. Here are the details:

Printable Blog Content Planner

Organize your endless blog post ideas into an actionable plan.

Get it all for just $27

What’s inside the Blog Planner?

Blog Content Planner

Again, if you’re a visual person, a clear and simple way to organize all your content ideas into an easy to use system is KEY.

Blog Mission Statement

Determine the purpose of your blog and your target audience.

Blog Post Ideas Master List

All of your blog post ideas in one easy to use list.

Defining Content Categories

Determine your main blog categories and further broken into smaller subcategories. Plus you can easily color code the entire system.

Content Sorting

Using your master list of blog post ideas, choose the best 3 post ideas for each of your main categories.

Blog Post Indexing

Use these short forms to keep track of your post progress, post goals and budget and social promotion after the post is published.

buy the worksheets for just $27

Questions?

What type of brand is this for? The Brand Blueprint was designed with bloggers, creatives and thoughtful brands in mind. That said, it is not industry specific, so no matter what your niche - cake decorator or fashion blogger - your brand can find value from using this blueprint.

What is your refund policy? Due to the digital nature of this product, sales are not refundable. The Brand Blueprint and the Blog Content Planner have helped me define my business and grow my blog. My hope is that you will find just as much value as I did in the blueprint and the blog planner.

Why is it only $27? I’ve spent countless hours creating this blueprint, my blog planner and loads of productivity resources that help me run my business. Yes, my time is valuable. But here’s the thing, I believe yours is, too. If you’ve read my blog or popped in to my Instagram DMs, you probably noticed I spend a lot of my time and effort helping other creatives by openly sharing my process and knowledge. There’s room at the table for you, too. My goal is to make these files accessible and irresistible!

Cue the extra, extra bonuses!

Printable productivity worksheets to help you maximize your planning efforts with monthly, weekly and quarterly calendars. Set goals and track progress with various project planning worksheets.